The Age Advertising

The Age Advertising
The Age Advertising

The Age Advertising

Tourism

The best of beers“: Tourism Australia launches new advertising campaign

Kylie Minogue has been replaced by billboards promising the best beer in a new tourism campaign.

An advertising campaign to attract safety-conscious tourists from Asia to Australia amid coronavirus concerns

Coronavirus pandemic

An advertising campaign to attract safety-conscious tourists from Asia to Australia amid coronavirus concerns

The advertising campaign will use coronavirus concerns to attract American and British tourists to be “safe” in Australia instead of Asia amid Chinese travel bans.

RFS used a giant billboard in Times Square, New York, to thank firefighters

NSW Rural Fire Service

RFS used a giant billboard in Times Square, New York, to thank firefighters

NSW Rural Fire Department will have a tank advertisement on the big screen in front of the Marriott Marquis over the next few weeks in the heart of New York City.

Biden said Sanders should reject aggressive supporters

American Voices 2020

Biden said Sanders should reject aggressive supporters

Biden’s attack comes as he fights to save his fighting president.

Carsales released a record result, although it “questioned” the new car brand

Carsales.com

Carsales released a record result, although it “questioned” the new car brand

Carsales has benefited as Australians increasingly search for used cars, stop buying new cars for economic reasons or because of the possibility of having electronic cars on the market. 

Google says goodbye to a cookie pattern that increases user privacy

Google

Google says goodbye to a cookie pattern that increases user privacy

The search giant plans to “not make more” an important tool used by advertisers to track people on the web and to stop promoting third-party cookies in Chrome.

Slav Famous Moms ’, Bad Fathers: Advertising clings to gender stereotypes

Media and marketing

Slav Famous Moms ’, Bad Fathers: Advertising clings to gender stereotypes

Despite changing societal attitudes, a new study shows that marketing messages keep women at home.

Queensland is looking for “high quality” Americans for more tourist dollars

Tourism

Queensland is looking for “high quality” Americans for more tourist dollars

A joint campaign launched by the state government, Brisbane Marketing and Destination Gold Coast will target North American tourists.

It’s time to get Kylie on his heels

opinion

Column 8

It’s time to get Kylie on his heels

And dog owners can get a Paddo bag.

Social media “Consistent evidence” pushes non-smokers to arms: study

exclusive

Smoking and vape

Social media “Consistent evidence” pushes non-smokers to arms: study

E-cigarette advertising forces non-smokers and young people to smoke despite health risks. 

Scams imitating the Sydney Morning Herald have emerged

Media and marketing

Scams imitating the Sydney Morning Herald have emerged

Nine Entertainment Co. criticized Facebook after a fake advertisement imitating the imprint of The Sydney Morning Herald appeared on a social networking site promoting the removal of a fake iPhone.

“Wrong decision”: Hallmark returns ads for same-sex marriage

Media and marketing

“Wrong decision”: Hallmark returns ads for same-sex marriage

The Hallmark Channel, which reiterated the so-called “bad decision”, said it would restore same-sex couples with ads that attract complaints from the conservative group.

Tonagh encourages advertisers to look beyond the mainstream media in specialized titles

Media and marketing

Tonagh encourages advertisers to look beyond the mainstream media in specialized titles

Former CEO of News Corp. Peter Tonagh calls on media buyers to increase the share of advertising budgets spent on specialized and specialized digital publications.

Most voters want a ban on political advertising on social networks

exclusive

Social media

Most voters want a ban on political advertising on social networks

Two-thirds of Australians say Facebook and other social giants should not be allowed to micro-target ads.

Aussie Home Loans deceives customers, complains ASIC

Lanlik

Aussie Home Loans deceives customers, complains ASIC

Australia’s largest mortgage broker is deceiving customers into claiming that their services are free, according to a complaint from a business regulator. 

Sandra Bullock, Ellen DeGeneres accused the pop-up website of fake ads

Media and marketing

Sandra Bullock, Ellen DeGeneres accused the pop-up website of fake ads

The lawsuit sheds some light on the so-called celebrity theft, which has become a problem in Hollywood in the digital age.

“A little weird”: The philosophical campaign has mixed reactions from tourist operators in the region

Tourism

“A little weird”: The philosophical campaign has mixed reactions from tourist operators in the region

The new tourism campaign has shared views, but some tourism operators believe it will attract more visitors to regional Australia.

“Worst Dad’s Joke”: Experts fear “Philausofy” campaign could be confusing

Tourism

“Worst Dad’s Joke”: Experts fear “Philausofy” campaign could be confusing

Australia’s latest tourism campaign is certainly different, but experts fear the news could confuse future tourists.

“It’s about paying out of reach”: Twitter bans all political advertising

has been updated

Political advertising

“It’s about paying out of reach”: Twitter bans all political advertising

Twitter chief Jack Dorsey said social media companies have given advertisers an unfair advantage in reproducing more targeted and misleading messages.

Hemsworth’s surprise at the launch of Tourism Australia

Tourism

Hemsworth’s surprise at the launch of Tourism Australia

Actor Thor’s surprise performance marked the launch of Tourism Australia’s Come Live Our Philausophy campaign.

QMS Media Council has approved a quadrant bid of $ 420 million

QMS media

QMS Media Council has approved a quadrant bid of $ 420 million

Shares of QMS Media rose more than 21 percent after an outdoor advertising group confirmed on Tuesday that the private equity group Quadrant had made a cash offer that would cost it more than $ 420 million.

The flight center has released $ 250,000 in small travel vouchers

Flight center

The flight center has released $ 250,000 in small travel vouchers

Flight Center paid more than $ 250,000 in fines after ACCC sent him a ping for holiday promotions that were “responsible for deceiving” customers.

Will this man save Women’s Day? CEO Bauer looks at Gen Z, he claims

Media and marketing

Will this man save Women’s Day? CEO Bauer looks at Gen Z, he claims

Local CEO Bauer Brendon Hill is determined to make the digital media company the publisher of the most respected titles in the country. 

The advertising market intends to return to growth in October

Media and marketing

The advertising market intends to return to growth in October

Billboard companies and free-to-air television will see an increase in advertising in October after a difficult financial year.

“Love what you love”: Instagram’s multimillion-dollar charming Australian offensive

exclusive

Media and marketing

“Love what you love”: Instagram’s multimillion-dollar charming Australian offensive

Instagram is set to launch one of the largest cosmetic offensives outside the United States in Australia this week

Watchdog complained of advertising Libra with menstrual blood rejected

Lanlik

Watchdog complained of advertising Libra with menstrual blood rejected

Ad Standards rejected more than 600 objections to the banned campaign, calling some viewers “vulgar” and “offensive.”

The opposition demands stricter laws on political advertising

Victoria

The opposition demands stricter laws on political advertising

Victorian governments are banned from spending taxpayers’ money on open political advertising under reforms proposed by the state opposition.

Private schools are distributing advertising to attract students

exclusive

Education

Private schools are distributing advertising to attract students

Many private schools in Melbourne spend hundreds of thousands of dollars on advertising to attract students, especially girls.

Coles withdrew 2GB ads after controversial comments by Alan Jones

Alan Jones

Coles withdrew the 2GB ad after controversial comments by Alan Jones

Coles joined the advertising boycott of 2GB of Alan Jones’ radio program after the host remarks about the New Zealand Prime Minister. August 30, 2019 Laura Chung

Talk to people in a pathetic nest of dirt and villains

opinion

Column 8

Talk to people in a pathetic nest of dirt and villains

When boredom attracts more attention than the Viking goddess.

OohMedia shares fell due to “economic uncertainty”.

Ooh! Average

OohMedia shares fell due to “economic uncertainty”.

An external advertiser points a finger at a “huge reduction” in the oven For more click here

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