Letterhead Templates Guide To Communicating Value

Letterheads are outstanding business communication elements. Used correctly, they can add a professional look to your letterhead template. It has been around for a while, so they are well respected in the business world. They help businesses establish a good first impression and help companies set their businesses apart from the competition.

Letterheads are often considered part of a company’s identity. These items must be chosen carefully because they communicate value and can even help to promote your company’s brand.

The following article discusses important letterhead examples and elements such as logo placement and colors that impact your overall brand.

Importance of a Letterhead

A letterhead is a business document used for correspondence within an organization. It can also be called a “corporate imprint page” or an “organizational signature page.” It may use a logo, information about the company and its location, and contact information of employees.

Some companies use a standardized company letterhead template or format that requires you to enter specific information into pre-printed fields. Others may allow you to design a letterhead that suits your business and brand. Both formats can deliver impact, but the latter format is more personalized and provides elements to tie all of your marketing collateral together.

Size

Letterheads come in different sizes based on how many sheets of paper you will use for each document. A full-size letterhead may be derived from an 8.5-by-11-inch sheet of paper folded in half, resulting in four-letter sheets that are approximately 8.5 inches wide by 5.5 inches high.

Color:

Letterheads typically come in black or white. Depending on your design, you may want to use different colors, fonts, or paper styles.

Logo Design

A logo is a significant aspect of your letterhead design. Its position on the page will impact how it is read. Placing the logo in the top left-hand corner is most common for business card gatefolds and letterheads of that type. However, for full-page color letterhead designs, it is best to put the logo directly in the center. This area is the most eye-catching position and ensures that the maximum space can be used for content.

Graphics and Images

You can use graphics and images on letterheads to add vibrance and dimension. However, it is essential to use these elements sparingly so that they do not overpower the text or take away from the message you are trying to communicate.

Use of customized letterheads

If your company’s look and feel needs a specific type of layout, you may want to use a customized letterhead template that allows you to input your information in pre-printed fields. How to make a letterhead template is problematic enough. Why not opt for ready-to-go, free letterhead templates like Venngage? If you are printing a limited number of letterheads, this may be the best way to go.

Many people think that business letterhead templates are for formal business letters. However, they can also be used for informal business communications sent via email or fax. For example, letterheads are great for emails about a large, new contract your company just received or a letter that you are sending by the fax machine to a distributor.

You can also use it as a business card for correspondence with clients and potential customers. In addition, a letterhead makes it easier to personalize each message you send out, as opposed to using pre-printed information on the top of an email.

Letterhead Design Elements

Letterhead
Letterhead

Your company’s letterheads should look professional and be easy to read. The following features will help you accomplish this:

1.) Logo placement – The logo of your business is a critical design element of any marketing communication, including letterheads. Place it directly in the center of your page for the best impact, slightly below the midpoint.

2.) Fonts – Choose a font that is easy to read. Do not use textured or colored paper as it can be difficult to read handwritten correspondence and may appear unprofessional.

3.) White space – Create white space by making sure your logo and contact information do not touch any edges. Doing this allows the design to be clear and concise, making it easier for your reader to understand your message.

4.) Standard size – Letterheads come in standard letter sizes of 8.5 x 11 or A4 paper (8.5″ X 11″). Using a smaller sheet will help ensure that the white space on the page is appropriate.

5.) Color – A letterhead does not have to be black and white. You can use color to highlight text or images that support your brands, such as a specific type of paper you print on or your company’s colors.

6.) Photos – Depending on the content of your letter, you may want to include a photo on the letterhead. This element can help you connect more with your recipients.

7.) Content – Use the letterhead to include content about milestones in your company’s history, new products on the market, or another subject that is pertinent to your business. Doing this will make your correspondence stand out from typical emails and letters while also creating a memorable experience for recipients of your letters.

8.) Cleanliness – Make sure all of the content on your letterhead is legible, with no typos or spelling errors. Make it clear that you put time and thought into creating a professional design for your business communications.

9.) File types – Make sure the file type can be easily printed. Some fonts may have symbols that are not compatible with older printers, so make sure you choose simple fonts.

10.) Kindness – Always end your letters on a positive note, thanking recipients for their time and consideration.

Takeaway

A well-designed letterhead can help you communicate your brand values and create a memorable experience for the recipients of your letters. Using Venngage’s free letterhead templates, you can easily create a professional look for your company’s communications. Make sure to choose fonts that are easy to read, use white space to create clarity, and include color and photos if appropriate. You should also include content about your company’s history, products, or other relevant information. Remember to be kind in all of your correspondence!

Try Venngage today for your letterhead templates!

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