A digital fashion magazine is an amazing way to connect with your audience. It allows you to share your content on their phones, even while they are isolated at work or on vacation.
Although this cover focuses on fall bonnets and bridal toilets, the article shows that nineteenth-century women were no different from twenty-first century women. They both wanted an outlet to distract themselves from the major occurrences of their time.
The First American Fashion Magazine
There is something about a clothing magazine that excites the senses; the smell of the paper, the haptic, the glossy pages and swanky cover. But what many don’t realize is the effort that feeds into the magazine creation process. It takes a great deal of focus, commitment and knowledge to put together a monthly issue.
Fashion magazines were founded in the nineteenth century due to better printing technology, falling newspaper taxes and rising literacy rates. One of the first was Bazaar, which published its inaugural issue in 1862. Edited by Mary Louise Booth, Bazaar was an elegantly rendered journal that covered the whirl of high-society in London and Paris and offered advice on social and domestic affairs.
The magazine was known for its lavishly illustrated fashion plates (clothing designs) that guided tailors in their work. It also featured music and songs, short stories and poetry, and articles on homemaking, etiquette and the latest fashion trends. The magazine’s cover emphasized that women must be “equally graceful and accomplished in their domestic duties as they are in their fashionable toilettes.” The publication was an instant success.
The Second American Fashion Magazine
Fashion magazines are a form of teleportation, taking readers to distinct spheres without ever leaving the comfort of their own home. But they’re not just for fun – there’s a lot of work that goes into assembling the pages.
Magazines like Buffalo, which satirically takes the piss out of what is arguably the most humorless industry on earth (issue 9 pastiches Dazed, 032c and iD covers), have built up a loyal following. Its writers have a unique ability to take the ostensibly light and use it for a deeper argument, such as the piece on Joan Crawford, which uses her perfect mouth to make an essay about beauty as currency.
Men’s fashion magazines have also been gaining ground since the COVID-19 pandemic. Magazines like GQ and Esquire grew out of the traditional women’s fashion magazines and have been known for their relative sophistication in men’s style. They focus on culture, travel, business, sports and entertainment as well as the latest in fashion.
The Third American Fashion Magazine
After a year of declining print subscriptions and advertising revenues, glossy women’s fashion magazines — like Vogue, Hearst’s Elle, InStyle and Cosmopolitan, WSJ’s luxury fashion insert, and the recently shuttered Vanity Fair — are cutting back on their number of issues. In fact, only Hearst’s Elle and WSJ are still publishing 12 times a year.
As a result, designers may now feel more freedom to take their time in developing and extending a season’s key trends. Some tapped into picturesque vacation themes this spring, including palm tree prints at JW Anderson and Zimmermann, along with gradient sunset color palettes in tops and dresses.
We may go to Europe for fantasy, but American fashion creates practical glamour. Hearst’s Elle exemplifies this by honoring native crafts and supporting indigenous women, while bringing a California ease to the runway. The results are collections that feel fresh, modern and relevant. It’s a new kind of fusion that we can all get behind.
The Fourth American Fashion Magazine
As the spring season kicks off, many of the key fashion trends we saw on the runways back in September are trickling into stores. From ruffles to shimmering silver styles, these new trends are ideal for your spring wardrobes.
The most feminine trend of the season, ruffles big and small made their mark on numerous runways. From the frothy silhouettes of Zimmermann and Paul & Joe to Elie Saab’s sparkling sequin dresses, this trend is bringing glamour back into day and evening dressing in a big way.
With the rise of social media and online influencers, many consumers get their style inspiration directly from runway shows, street style, celebrities, and bloggers. In this study, researchers used a focus group to examine women’s responses to fashion magazine photographs and advertisements. Their findings suggest that women are influenced by conflicting notions of femininity and hegemony in American culture. This translates into an ambivalent relationship with fashion magazines and their representations of women.